Email marketing
A new service, a useful tip or a reason to return: email gives you room to stay in touch. We plan and write the content, design the email and handle the agreed sending.
We agree who you are writing to and why the message is useful to them. We develop the subject line, copy, images and layout. Each email has a recognisable sender and an action that fits the content.
We review your existing contacts, how they were collected and the email software you use. Imports, recipient selection, unsubscribe options and test sends form part of the agreed setup.
Topics, copy and an email design using your branding.
Select recipients, test the message and prepare the send.
Assess available responses, clicks and unsubscribes.
We send after the content checks and final approval.
What you get
Agree the purpose and recipients
A proposal for content, sending and cost.
We review your audience, message, existing contacts and email software.
What we review together
We agree why and to whom we are sending.
What you get
Produce the email
An email ready for your content review.
We write the copy and build the layout with the agreed imagery and links.
What we review together
You check offers and business information; we make revisions.
What you get
Test and send
A tested and sent campaign.
We check the layout, links, recipients and unsubscribe option and send after approval.
What we review together
You approve the final content and recipient list.
What you get
Review the response
Campaign feedback and suggestions for subsequent messages.
We assess available delivery data and discuss responses and topics for future emails.
What we review together
You share customer feedback; we prepare the next emails.
A newsletter or announcement goes out at a chosen time. For a sequence triggered by an enquiry or another event, marketing automation may be the next step.
The proposal defines the number of emails, writing and design work and any software costs. You review the content before we send.
Answers about the work and the arrangements.
No. You provide the business information and any offers or news. We develop the copy and design for your review.
We assess the features and access. If changes are needed, we explain why and set out the costs.
Yes, through marketing automation . We define what triggers the email, which messages follow and when the sequence ends.
Have a newsletter, mailing list or campaign idea? Tell us where you are now and we will discuss the work we can take over.
Prefer direct contact? Email us.
