Social advertising
Your next customer may not know your business. Social advertising can introduce your services to them. We develop the offer and ads, set up the campaign and manage the selected channels.
We review the people you want to reach and what you can offer. A local consumer service calls for a different campaign from a business service. Together, we choose a platform to include, such as Meta or LinkedIn.
We develop the message, imagery and ad variations. If new photography or video is needed, we specify it beforehand. The ad leads to a page that explains the service and lets people enquire.
Choose the audience, offer, channels and budget with a reason for each.
Develop copy and imagery in the formats the chosen platform needs.
Build, check and adjust the campaigns.
We deliver the work. We review the audience, ads and budget together.
What you get
Choose the offer and audience
A campaign proposal with tasks and costs.
We review your service, audience and available imagery and propose a channel and campaign.
What we review together
You confirm the offer and customer type that matter.
What you get
Develop the ads
Ads and a configured campaign ready for review.
We create the agreed copy and image variations and configure the destination and measurement.
What we review together
We review the content together before publishing.
What you get
Launch and check
A running campaign with its setup checked.
After approval, we activate the campaign and check delivery, budget and agreed contact actions.
What we review together
We handle launch within the agreed budget.
What you get
Assess the variations
Reporting on spending, responses and changes.
We compare available ad and contact data and make the chosen changes.
What we review together
You tell us which contacts are useful to your business.
We agree the action you want people to take and how to track it. Reach figures and enquiries tell you different things. We include measurement setup or a landing page where needed.
Setup, ad production, management and media budget are listed separately in the proposal. Campaigns launch after the content and budget are approved.
Answers about the work and the arrangements.
We choose platforms around your audience and offer. Meta and LinkedIn are possible channels. The proposal specifies the channels and work we will use.
This service covers paid advertising. Organic posts and day-to-day social media management are separate work and are not included automatically.
We assess what you have and what is needed. New photography, video or licensed assets are agreed beforehand.
Tell us about your services and customers. We will discuss whether social advertising fits and what a campaign would require.
Prefer direct contact? Email us.
