Data & tracking
Which campaign produces enquiries? Where do people leave your form? Are enquiries counted correctly? We agree what you need to know, configure the measurement and test whether the specified actions are recorded.
We start with the decisions you need to make: which channel brings useful enquiries, for example, or where visitors drop out. We define the actions to track, what they mean and which systems receive them.
We set up the chosen tracking, using tools such as GA4, Google Tag Manager or the advertising platforms you use. We test events and check for duplicate counts, missing steps and consent behaviour.
Turn business questions into defined events and measures.
Configure tracking and check it through actual test actions.
Make the data understandable and explain the decisions it can inform.
You receive an explanation of what is measured, how it was checked and its limitations.
What you get
Define the questions
A measurement plan with events and definitions.
We discuss your sales process, website, campaigns and the decisions that need data.
What we review together
You explain what counts as an enquiry or customer in your business.
What you get
Configure the measurement
Configured measurement ready for testing.
We set up the chosen tracking and connections and document how they work.
What we review together
We agree the systems and data required.
What you get
Test the chain
A test report recording confirmed behaviour and limitations.
We carry out test actions and check counts, destinations and consent behaviour.
What we review together
We run the tests; you check data on your side where required.
What you get
Explain and monitor
Useful reporting with definitions and points for attention.
We explain the data and set up reporting or recurring analysis if included.
What we review together
Together, we choose the questions to keep monitoring.
A phone click, submitted form, quotation and sale are different events. We explain what is being counted and what cannot be inferred. Where relevant, we assess how enquiry information could connect with a CRM.
What does a useful enquiry cost, and what could a new job contribute? A dashboard can bring campaign costs and follow-up data together, so you can compare cost with value . We first agree the information you need, who maintains it and the conclusions you want to draw. Setup and recurring analysis are defined separately.
Answers about the work and the arrangements.
Yes. We review settings and access, compare recorded events with real actions and describe errors and missing components.
Only if the follow-up information is available and connected. We assess what your CRM or records can provide and include the integration in the proposal where useful.
If a dashboard helps answer the agreed questions, we include one. We define the data, setup and ongoing maintenance beforehand.
Tell us what you need to know and which website and campaigns you use. We will review the measurement and connections required.
Prefer direct contact? Email us.
