Tips & guides
People visit your website, but few get in touch. Before paying for more traffic, find out where the problem is: the visitors you attract, the explanation on the page or the processing of an enquiry.
Check the simple things first. Can someone complete the form, does confirmation appear and does the message actually arrive? An on-screen success message is not proof of email delivery.
In your measurement, distinguish a click, a form start and a successfully processed enquiry. A phone or WhatsApp click may be useful, but it does not yet show whether a relevant conversation followed.
An information-seeking visitor has a different need from someone ready to choose a service provider. Review the source, search intent and landing page together.
The promise made before the click should be answered on the page. Someone searching for maintenance of an existing website should not have to work out whether you offer it. Make the service, the work involved and the contact options easy to follow.
A service is not bought like a familiar item from a shelf. Show what someone receives, how delivery works and which decisions are needed beforehand. Real examples and practical answers offer more reassurance than simply claiming quality.
Open the page on your phone. Can you read the text and use the button? Does this question need a form, or would a phone number help? Check whether a popup covers the content or contact options.
Start with your own figures: what share of relevant enquiries become projects, and what does an average project contribute after direct delivery costs? That is more useful than looking only at revenue or form counts.
An illustrative example: if 4 in 10 relevant enquiries become customers and each project contributes €500 after direct costs, the average contribution per relevant enquiry is 0.4 × €500 = €200, before marketing and overhead. Your own figures may differ.
The share of relevant enquiries that actually become customers.
What remains after direct costs, before marketing and other business expenses.
Does processing fail? Fix the form and delivery first. Is the service unclear? Work on the content. Does the page mainly attract people looking for something else? Review the keywords, advertisement or referring page.
We can improve the website and configure and check the tracking. For a campaign, your feedback on received enquiries matters too: which were suitable for the business, and which became customers?
Send us your website address and describe the messages you receive today. We will investigate which parts need attention.
Prefer direct contact? Email us.
