Google Ads

When customers search, put your business in the picture.

Google Ads lets you advertise when someone searches for your service. We research relevant keywords, write the ads and build the campaign. The landing page and contact measurement are part of the work too.

Give the click a useful destination.

We choose the services and area to advertise. We write the ads and decide which page each visitor reaches. That page needs to explain the service and make it easy to enquire.

If the destination needs work, we include a landing page or website improvement in the proposal. We use conversion measurement to check that agreed contact actions are recorded.

Searches and ads

Advertise the services you want to sell.

The landing page

Content and contact options that match the advertisement.

Measurement and management

Review spending, search terms and contact actions, then adjust the campaign.

Set up and measure before switching on.

We manage the campaign. We agree the direction and budget together.

What you get

Choose services and searches

A proposal for the campaign and page work.

Choose services and searches

We research your services, search demand, area and existing landing pages.

What we review together

You identify the work you want to win.

What you get

Build the campaign and measurement

A configured campaign ready for review.

Build the campaign and measurement

We write ads, configure targeting and exclusions and test the agreed contact measurement.

What we review together

We review the setup and budget together before launch.

What you get

Launch and check

A running campaign with its initial setup checked.

Launch and check

After approval, we activate the campaign and check ads, spending and measurement.

What we review together

We launch within the agreed budget.

What you get

Manage and adjust

Reporting on spending, contacts and management work.

Manage and adjust

We assess search terms, ads, costs and available enquiry data and make changes.

What we review together

You tell us which contacts become quotes or jobs.

Ad spend and management are separate costs.

The proposal lists setup, management, ad spend and any page work separately. Together, we agree the budget and the types of enquiry worth pursuing.

We activate a new campaign after approval of the setup and budget and checks of the agreed measurement. Then we review where the money is going and the contacts it produces.

What else would you like to know?

Answers about the work and the arrangements.

That depends on the services, area, competition and size of the test. We agree the amount before activating a campaign.

We review the setup, access, results and measurement first. Then we propose the management and any repair work needed.

No. We agree the work, spending and review process. Enquiry cost and quality also depend on your market, offer and follow-up.

What are your future customers searching for?

Tell us the services and area you want to reach. If you have campaigns already, we will review them first.